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Computer Applications In The Hospitality And Tourism Industry Question Paper
Computer Applications In The Hospitality And Tourism Industry
Course:Bachelor Of Science In Tourism Management
Institution: Kenyatta University question papers
Exam Year:2009
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF SCIENCE IN TOURISM MANAGEMENT
HTM 154:
COMPUTER APPLICATIONS IN THE HOSPITALITY AND
TOURISM INDUSTRY
DATE: Thursday, 17th September, 2009
TIME: 2.00 p.m. – 4.00 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
i)
Answer all questions, starting each question on a fresh page
ii)
Clearly indicate the question you are answering including subsections where
necessary
iii)
Time allowed 2 hours
1.
Explain the following terms:
i)
Computer software
ii)
Application programs
iii)
Hierarchy of data
iv)
A cell
v)
Forms
(10 marks)
2.
a)
What is e-commerce? (2 marks)
b)
In relation to e-commerce explain the difference between internet and extranet. (04 marks)
c)
Briefly explain two ways in which IT can enhance the quality processes of a hospitality or tourism enterprise. (4 marks)
d)
Explain how e-commerce is employed in the following sectors of the hospitality and tourism industry
i)
Lodging/accommodation
ii)
Travel
iii)
Food service
iv)
Meetings and events
v)
Recreation and entertainment
(10 marks)
3.
You are a manager who has just been assigned to run a hotel. You find out that the competition is fierce, the property management system is old, there are no point of sales systems in the restaurants, purchasing is done manually, there are many vendors in the local vicinity, there is a shortage of talented staff available, and staff wages for your hotel are higher than the rate in the local market. If you were to conduct a SWOT analysis,
a)
Which of these factors would be categorized as external and which ones as internal? n(4 marks)
b)
By use of brief explanations, justify which factors are strengths, weaknesses, opportunities or threats (12 marks)
c)
Highlight the four levels of e-commerce transactions. (4 marks)
4.
a)
How has speech technology been applied to distribution systems in the hospitality and tourism industry? (10 marks)
b)
What are your views about use of speech technology in the hospitality and tourism industry? Under what circumstances should speech technology be encouraged and under what circumstances should it be discouraged? b(10 marks)
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