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Introduction To Business Studies Question Paper

Introduction To Business Studies

Course:Diploma In Business Management

Institution: Mount Kenya University question papers

Exam Year:2012

MOUNT KENYA UNIVERSITY
UNIVERSITY EXAMINATION 2011/2012
SCHOOL OF BUSINESS AND PUBLIC MANAGEMENT
DEPARTMENT OF MANAGEMENT
UNIT CODE: DBM 113
UNIT TITLE : INTRODUCTION TO BUSINESS STUDIES
DATE: FEBRUARY 2012 SUPPLIMENTARY/SPECIAL EXAM TIME: 2HRS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS

1.Question one
a)Define the term business (2marks)
b)In order to make profit a business has to produce goods and services that satisfy the customers needs and wants. In reference to Manslow's Hierachy of Needs, explain the needs classification. (5marks)
c)Distinguish between sole proprietorship and partnership forms of business.(2marks)
d)Name and explain six clauses of memorandum of association required by law in the formation of a company.(6marks)
e)What are the functions of the Central Bank Kenya?(5marks)
f)Describe the various sources of finance for a small business in a country like Kenya.(10marks)

2.Question two
a)Management skills are important if managers are to achieve the objectives of a business organization. Discuss the five managerial functions of a manager (20marks)

3.Question three
a)what is a channel of distribution?(5marks)
b) What factors are considered when selecting a channel of distribution?(15marks)

4.Question four
a)Social responsibility of business is concerned with the obligation that business has in helping promote the welfare of the society in which it operates. What are the two major reasons that have accounted for this awareness in the current age as opposed to the past?(5marks)
b)Identify and discuss the expectations of the three major parties in society in regard to social responsibility business(15marks)

5.Question five
a)discuss three types of accounts operated by commercial banks in Kenya(10marks)
b)what is a cooperative and under what conditions do they operate in Kenya(10marks)

Introduction To Business Studies Question Paper

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