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Diploma In Marketing End Of Term Communication Skills Question Paper

Diploma In Marketing End Of Term Communication Skills

Course:Diploma In Marketing (Marketing)

Institution: Machakos University question papers

Exam Year:2007

Time: 2 1/2 Hours

Instructions to candidates.
Answer all questions.
All questions carry equal marks.

1.(a) Define communication.(5 marks)
(b) What are the purposes of communication in an organization.(7 Marks)
(c) State the principles of good communication.(13 Marks)

2.(a) What is internal communication? (5 Marks)
(b) Discuss the importance of internal communication in an organization.(20 Marks)

3.(a) Discuss any FOUR stages in the communication process.(16 marks)
(b) State any FOUR factors influencing the choice of media.(9 Marks)

4.(a) What are the main aspects of communication.(14 Marks)
(b) When does a communication situation exist? (4 Marks)
(c) Distinguish between internal and external communication.(7 Marks)

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