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Selected Topics In Business Management Question Paper

Selected Topics In Business Management

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 413: SELECTED TOPICS IN BUSINESS STRATEGY
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DATE: THURSDAY 13TH AUGUST 2009 TIME: 8.00 A.M. – 10.00 A.M.
INSTRUCTIONS
Answer Question ONE and any other two.
QUESTION ONE
a) Define the term strategy indicating the three levels it may exist in company. (4 marks)
Briefly define:
i) Portfolio planning

ii) Benchmarking

iii) Mission according to Mintzberg

iv) Industry

v) Culture (2 marks each)

b) Discuss the porters five force analysis. (10 marks)

c) Differentiate between goodwill and reputation. (2 marks)

d) Why are corporate values important. (2 marks)

e) Identify four key stakeholders in a business. (2 marks)

QUESTION TWO
a) Discuss the Ansoff product / market matrix. (12 marks)

b) Briefly discuss its relevance to the contemporary business organization.(8 marks)

QUESTION THREE
a) Discuss five types of benchmarking. (10 marks)

b) Using suitable examples in the Kenyan market explain the concept of competitive
advantage. (10 marks)

QUESTION FOUR
Mr. Smith is retiree from United Kingdom who wants to invest in East Africa. He has
contacted you to conduct a PEST analysis for him in the five East African countries. Write a brief report for each of the countries in the light of PEST headings (twelve bullets for each of the country - three points for each of the PEST element). (20 marks)

QUESTION FIVE
a) Discuss the value chain analysis by Porter. (10 marks)

b) Why is marketing planning essential (5 marks)

c) List the various things a business would want to know about their competitors.(5 marks)

Selected Topics In Business Management Question Paper

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