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Principles Of Marketing Question Paper

Principles Of Marketing

Course:

Institution: University Of Nairobi question papers

Exam Year:2012

Define marketing 2mks
Explain the importance of marketing to a firm 10mks
State at least four demand states and show how a marketer may manage them 12mks
Using examples explain the concept of marketing segmentation 5mks
Explain how a marketer may segment consumer markets20mks
Define a product 3mks
Diagrammatically represent the product life cycle 20mks
Describe the characteristics of product life cycle20mks
Describe the factors considered in setting price 25mks
Using examples describe factors influencing the choice of channel distribution. 25mks

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