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University Examination Question Paper

University Examination

Course:Bachelor Of Communication And Journalism

Institution: Multimedia University Of Kenya question papers

Exam Year:2012

MULTIMEDIA UNIVERSITY COLLEGE OF KENYA

A CONSTITUENT COLLEGE OF JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY (JKUAT)

FACULTY OF MEDIA AND COMMUNICATIONS

2012/2013 ACADEMIC YEAR

FIRST YEAR SECOND SEMESTER

EXAMINATIONS FOR THE DEGREE OF BACHELOR OF MASS COMMUNICATION

HSC 2109: HISTORY OF JOURNALISM AND MASS COMMUNICATION
FINAL EXAMINATIONS

DATE: AUGUST 15TH 2012
TIME: 2.30-4.30 PM

INSTRUCTIONS TO CANDIDATES
1. Attempt THREE questions.
2. Question ONE is compulsory.
MMU Examination Board

QUESTION 1

Outline the contributions of the following pioneers of telecommunications in the development of mass communications.
a)i] Johannes Gutenberg (10mks)
ii] Alexander Graham Bell (10mks)
b) Describe any five characteristics of a converged media. (10mks)

QUESTION 2

With regard to regulating media in Kenya
a) Discuss the functions of Media Council of Kenya. (10mks)
b) What challenges does CCK face in licensing Mass Media Institutions in Kenya? (10mks)

QUESTION 3

The Mass Media operates as enterprises.
a) Discuss any five options of financing mass media as enterprises giving an example for each. (10mks)
b) Discuss with relevant examples the advantages and disadvantages of media reliance on advertising. (10mks)

QUESTION 4

Outline the Strengths and Weaknesses of radio as an agent of socializing people. (10mks)

QUESTION 5

Identify any ten ethical and legal pitfalls of citizen journalism on social media. (10mks)

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