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2101: Introduction To Principles Of Mass Communication Question Paper

2101: Introduction To Principles Of Mass Communication

Course:Bachelor Of Communication And Journalism

Institution: Multimedia University Of Kenya question papers

Exam Year:2012

FACULTY OF MEDIA AND COMMUNICATION

2101: INTRODUCTION TO PRINCIPLES OF MASS COMMUNICATION

YEAR 1 SEMESTER 1

DATE: APRIL 18TH 2012 TIME: 8.30-10.30AM

Answer Question ONE and any other TWO

TIME: 2 Hours

1. Identify and briefly discuss five elements of the communication process. (30 marks)

2. With the help of a graphic illustration, show how Shannon and Weaver''s model of
communication may apply to radio communication. (20 marks)

3. State and briefly discuss five ways in which mass communication institutions differ from
other social institutions. (20 marks)

4. The mass media''s mediation role may be characterized in several ways. Identify and
briefly discuss five such descriptions of the mediation role. (20 marks)

5. a) Define mass communication. (5 marks)

b) Outline and briefly discuss five ways in which mass communication differs from
interpersonal communication. (15 marks)

2101: Introduction To Principles Of Mass Communication Question Paper

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