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Communication Skills (Day+Evening) Question Paper
Communication Skills (Day+Evening)
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS (DAY+EVENING)
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) There are numerous ways through which the management of an organization such as a university
can communicate with the staff.
Describe what you think would be the most effective method to use in each of the following situations.
Do not quote the same means more than once. Give reasons for your choice. (10 Marks)
i. The university is restructuring and has to lay off some members of staff.
ii. The university has won a new major order.
iii. Disciplinary action is to be taken against a student for breach of university rules.
iv. The university will be closed from 2nd April to 6th April for the Easter holidays.
v. The students have to vacate the university compound immediately because of a fire
breakout
b) In a speech, outline the benefits that may accrue to an organization that uses the following methods
of communication.
i. Facsimile (FAX) machine
ii. Answering machine
iii. The mobile telephone
iv. The internet (10 Marks)
c) The employees in the organization where you work or learn have been on a go slow for the last
four days due to certain issues, thus disrupting the smooth operations of the institution.
Write a notice to be published in the newspapers addressing this issue. (10 Marks)
2
QUESTION TWO
a) Assume that your organization is expanding rapidly and has to recruit a Public Relations Officer.
Analyze the essential parts of the job advertisement that would be drafted for such a recruitment.
(10 Marks)
b) Present the following information using four different types of graphic communication.
Country Population (in millions)
The United Kingdom 25 million
China 128 million
USA 75 million
Russia 36 million
India 90 million
Botswana 4 million
Kenya 32 million
(10 Marks)
QUESTION THREE
a) Explain five reasons why students would fail to use a suggestion box that has been placed in the
university to enhance upward communication. (5 Marks)
b) As the head of a department in the university, it has come to your attention that some members of
staff do not write effective reports.
Write a memorandum to them, outlining the significance of the component parts of a short formal
report in the order in which you would write it. (10 Marks)
c) One of the receptionists at the university front desk has been having problems communicating with
students. Explain five possible causes of this. (5 Marks)
QUESTION FOUR
a) You have just attended the monthly progress meeting of a team of experts in charge of a project
your organization is currently undertaking. The first phase of the project has just been completed. This
has revealed some problems and ideas for the second phase.
As the secretary to the committee, compile the minutes. (15 Marks)
b) Explain the elements of an effective oral presentation. (5 Marks)
3
QUESTION FIVE
a) Audio visual aids can be used to enhance an oral presentation, a lecture, or a public speech.
Describe what you consider to be the most effective but different types of audio visual aids that can be
used in the following situations. Justify your choice.
i. A mathematics class
ii. The launching of a new course by the university
iii. An Annual General Meeting of a large company.
iv. A software demonstration at an exhibition stand.
v. A sales training course for sales people
(10 Marks)
b) Describe the different communication techniques that the transmitter can use to get his/her message
across effectively in face to face communication. (5 Marks)
c) Explain five shortcomings of using a notice to communicate a message. (5 Marks)
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