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Bmgt 221 2009/2010 Academic Year Question Paper
Bmgt 221 2009/2010 Academic Year
Course:Bachelor Of Commerce
Institution: Kabarak University question papers
Exam Year:2009
KABARAK UNIVERSITY
UNIVERSITY EXAMINATIONS
2009/2010 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM: Y2S2
DAY: TUESDAY
TIME: 4:00 – 6:00 P.M.
DATE: 08/12/2009
Instructions
Attempt question One and any other Two
Question One:
a. Maria is a sales manager of office solutions Company Ltd. At the end of the year she is asked
to give a report on performance of their products during the year, and she reads. “During the first
quarter we sold 11,000 units of product A, 7,000 units of product B and 5,000 units of product c.
In the second quarter, the sales reduced but we managed to sell 5,000 units of products A, 3,000
units of product B and 2,000 units of product C. However great improvements were realized in
the last quarter where we sold 12,000 units of product A, 7,000 of product B and 4,000 of
product C.
Our largest sales come from product. A while C gives us the least sales………”
a) List any four properties of written communication that are missing in the above presented
report. ( 2MKs)
b) Present the above information in a manner that can be simply understood and summarized.
(8 Mks).
c) What do you understand by the term “Kinesics. (2 Marks)
d) Discuss the various form s of Kinesics and their importance in communication (10 MKs).
e) Discuss the characteristics of a good report. (8mks)
Question Two.
(a) What is the main objective of a good business letter (1 Mks).
(b) How would you ensure the effectiveness of a sales letter? (5 Mks).
(c) Describe how business letters “widen approach” (4 Mks).
(d) ”Never reply when you are angry!” Elucidate this statement with particular reference to a
customer complaint. ( 4Mks)
(e) You are the head of a newly opened branch of your company at the Nairobi, Central
biasness’ District. Write a letter to your prospective customers introducing your company
products. ( 6 Mks)
Question Three
a. Draft a notice to all committee members to inform them of a meeting to be held at the end f the
year (
6mks)
b. Prepare a checklist for ensuring effective meetings as a Chairman ( 10 Mks)
c. SIFE Kabarak Chapter is organizing a two day annual conference to be held at the university.
Discuss your approach as an organizing Secretary to the team. (4MKs)
Question four.
a. Discuss the limitations of committees . (10 MKs).
b. Explain the importance of technological development to business communication. ( 6 MKs).
c. List the factors for consideration when preparing to conduct an interview. (4MKs).
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