Bachelor of Commerce in Marketing(Marketing) in Daystar University Mombasa Campus


Course Name: Bachelor of Commerce in Marketing

Institution Name: Daystar University Mombasa Campus

Course Specialization/Major Subject: Marketing

Course Type: Degree


The bachelor of commerce in marketing is offered in school
of business and economics.Students are trained to understand
different trends in marketing.They are taught on how to
promote a product,firm or even Re-branding.After taking
this program,graduates are able to come up with different
marketing strategies,aimed at fighting competition.

Course requirements
- A minimum of a C+ in KCSE with a C in maths or division two
in GCE or five credits in IGCSE or CPA (K) or two principal
passes in "A" levels.

Graduation requirements
- Applicants are must complete a total of 133 hours: 30 hours of general courses, 57 hours or core commerce courses, 37 hours of marketing courses and 9 hours of electives.

Course duration
- This program takes a minimum of four years

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