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State and explain the micro environmental factors of a business

State and explain the micro environmental factors of a business.

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John
1. Suppliers - this refer to the firm or individuals who produce inputs needed by the company to produce its goods and services.
2. Customers - are organization or individuals who form a market for firm's product and services.
3. Competitors - refers to other firms in direct competition with the firm's customers.
4. Intermediaries - these are individuals or groups of people who bridge the gap between the firm and its customers.
5. Public - a public is any group that has actual or potential interest in a firm.
Jonmhumble answered the question on October 23, 2017 at 19:53

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