Trusted by millions of Kenyans
LoginRegister
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Browse exam papers
Or go directly to:
Class notes Holiday assignments Topical questions Other resources

State and explain element of marketing mix in service marketing

State and explain element of marketing mix in service marketing

Answers

John
1. Product: new to understand the benefits and the satisfaction the consumer is seeking from the services.
2. Pricing: this may be determined by perishability and the fact that fluctuations in demand cannot be met through inventory.
3. Promotion: consumer relies more on subjective impressions rather than concrete evidence. This is because of inherent intangible nature of services.
4. Physical evidence: the setting and appearance of a room the service is provided contributes towards the image of the organization as perceived by the customer.
5. Process: system by which you receive delivery of the service. In fast food outlets the process comprises buying the coupons at one counter and picking up the food against that at another counter.
Jonmhumble answered the question on October 24, 2017 at 21:00

Answer Attachments

Next: Identify eight reasons why people engage in corrupt practices in Kenya today.

Previous: What is the purpose of marketing research?

View more Economics Questions and Answers  |  Return to Questions Index

Exams With Marking Schemes

Related Questions