-There is stiff competition among sellers of similar products e.g mobile phone services provider.
-Modern technology e.g internet has revolutionized the method of product promotion.
-Consumer awareness has increased and product promotion has become more accurate, truthful &
ethical.
-Many businesses are seeking publicity in the media e.g T.V and newspapers.
-Exhibitions and trade fairs have widely been used as methods of product promotion.
-More emphasis has been put on use of posters, billboards, brochures, travelling salesmen because
of increased literacy.
-There has been increased use of electronic media e.g radios and television in advertising.
gideon1 answered the question on November 2, 2017 at 06:14
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