Air cargo offers the following advantages in market exploitation
• It creates new markets or brings new markets within reach and extends markets. For example, perishables market is expanded on the availability of improved refrigerated air cargo service.
• Air transport extends the use of mobile production facility. There are instances when it is more economical to move a production centre from one distribution area to another than it is to move bulky goods from a central production centre.
• Air transport spreads seasonal demand. With the introduction of air cargo, the whole world can be regarded as the home market and the peak demand spread over a larger period.
• Packing cost for air transit are relatively lesser than ocean transport, since the goods are in transit for a lesser time, and also the hazards are relatively lower.
• Apart from providing a high level of customer service, air transport, particularly helps in savings in distribution costs.
lydiajane74 answered the question on May 9, 2018 at 19:51
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