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1.The Task-Based Method.
In this approach the marketer based on the tactics builds a plan.He/She gets the accumulative costs and arrives at a budget.Its mostly used by Marketers who repeat the same tactics every year.
2. The JetBlue Method.
This method grows revenue fast as it puts the responsibility to the marketer.However its not the best approach for marketers who invest more on the brand side.
3.The Percentage-Of-Revenue Method
This method is generally preferred by CFOs for two main reasons: It is revenue-based and integrates the marketing spend into the overall budget.The percentage -Of-Revenue method makes it possible for the organizations to adjust the marketing spend according to the growth or decline of the business.It also makes the marketing spend predictable.This method is normally used by Companies that tend to be very mature and CFO-driven organizations.
4. The SOV/SOM Method
This approach looks at the relationship between a company's share of voice (SOV) and its share of market (SOM). This approach accounts for both the spending level and the market share offering a more sophisticated approach to determining the right spend.Marketers who use this approach tend to see marketing as a dynamic,business-leading lever.
Ms kim answered the question on November 5, 2018 at 11:48
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