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Two researchers in marketing, Catherine Mbugua and George Otieno, reviewed the theory of product life cycle with respect to a specific product. They conducted a research...

      

Two researchers in marketing, Catherine Mbugua and George Otieno, reviewed the theory of product
life cycle with respect to a specific product. They conducted a research project to determine the
applicability of the theory to popular music records. As part of the study, they collected extensive
information on a sample of 12 music records judged on the basis of certain well-defined criteria to be successes and a sample of 10 music records to be failures. They collected data on each music record for
a period of 16 weeks from the date the record was released to the market. One item of information they
collected on each music record was radio airplay. Measurement of this variable yielded the following
means and standard deviations for the two samples of music records.
catherinembugua141218.png
catherinembugua141218b.png
ii) What assumptions are we making in order to use the pooled estimate of the common population
variance?

  

Answers


Mutiso
catherinembugua141218i.png
So, reject Ho?Yes. One can conclude that successful and unsuccessful records differ with respect
to mean amount of airplay.
ii) The assumption made is that the two means of the population are equal.
Mutiso answered the question on December 14, 2018 at 13:18


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