Describe the Nature of Business Research.

Describe the Nature of Business Research.

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1) Must come from a valid source
2) Must have a clear objective or purpose and findings- multiplicity of possible purposes
3) Information ( data) must be collected from a clear and systematic way -based on logical relationships and not beliefs (Ghauri and Grønhaug 2005).- ie if we cannot ask everyone, then there must be a justification as to why we chose only a certain portion of the population (sampling)
4) Data must also be analyzed in a careful and systematic way –give explanations of methods used, limitations (methodology)

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Kavungya answered the question on March 7, 2019 at 05:57

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