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Why is public relations approach a popular way of product promotion among banks?

List the reasons why public relations approach is a popular way of product promotion among banks.

Answers


Maurice
(i) Useful in maintaining the good image of the bank.

(ii) It is effective in creating and improving the relationship between the bank and its customers/ personal touch.

(iii) There is the benefit of immediate feedback from clients.

(iv) It is effective in informing the public about the products/ activities offered by the banks.

(v) Reliable way of correcting a bad image created about the firm/ bank.
maurice.mutuku answered the question on July 10, 2017 at 05:37

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