(i) Message reaches wide area by mass media.
(ii) message is likely to be more objective and received positively.
(iii) Might be used to improve competitiveness of the firm and its products.
(iv) Firm may not incur any costs.
(v) Firm may improve its image through positive publicity.
maurice.mutuku answered the question on July 29, 2017 at 12:34
-
What are the characteristics of a life assurance policy?
(Solved)
List the characteristics of a life assurance policy.
Date posted:
July 29, 2017
.
Answers (1)
-
Why does the government train business people?
(Solved)
Give reasons why the government trains business people.
Date posted:
July 29, 2017
.
Answers (1)
-
What are the goals of Economic Development?
(Solved)
List the goals of Economic Development.
Date posted:
July 29, 2017
.
Answers (1)
-
What may make buyers to shy off from buying goods through hire purchase?
(Solved)
Give reasons that may make buyers to shy off from buying goods through hire purchase.
Date posted:
July 29, 2017
.
Answers (1)
-
What are the features of capital as a factor of production?
(Solved)
Outline the characteristics of capital as a factor of production.
Date posted:
July 29, 2017
.
Answers (2)
-
What challenges may be faced by a consumer who buys goods from intermediaries?
(Solved)
List the challenges that may be faced by a consumer who buys goods from intermediaries.
Date posted:
July 29, 2017
.
Answers (1)
-
What are the roles played by equipment in an office?
(Solved)
Highlight the roles played by equipment in an office.
Date posted:
July 29, 2017
.
Answers (1)
-
Why may one want to start a business?
(Solved)
Give reasons why one may want to start a business.
Date posted:
July 27, 2017
.
Answers (1)
-
What are the reasons for compiling income statistics?
(Solved)
List the reasons for compiling income statistics.
Date posted:
July 27, 2017
.
Answers (1)
-
What are the roles of insurance in the development of economy?
(Solved)
Discuss the roles of insurance in the development of economy.
Date posted:
July 27, 2017
.
Answers (1)
-
What are the characteristics of successful entrepreneurs?
(Solved)
Highlight the characteristics of successful entrepreneurs.
Date posted:
July 27, 2017
.
Answers (1)
-
What are the uses of general journal?
(Solved)
List the uses of general journal.
Date posted:
July 27, 2017
.
Answers (1)
-
What factors influence on what goods/ services to produce?
(Solved)
Explain factors influencing on what goods/ services to produce.
Date posted:
July 27, 2017
.
Answers (1)
-
What factors should be considered when choosing a channel of distribution?
(Solved)
Explain factors to consider when choosing a channel of distribution.
Date posted:
July 26, 2017
.
Answers (1)
-
Under what circumstances may cash terms be used?
(Solved)
Give circumstances under which cash terms may be used.
Date posted:
July 26, 2017
.
Answers (1)
-
What are the differences between commercial banks and non-bank financial institutions?
(Solved)
List the differences between commercial banks and non-bank financial institutions.
Date posted:
July 26, 2017
.
Answers (1)
-
What are the limitations of using after-sale services as a method of promoting products?
(Solved)
List the limitations of using after-sale services as a method of promoting products.
Date posted:
July 26, 2017
.
Answers (1)
-
What are the functions of the Kenya Bureau of Standards?
(Solved)
List the functions of the Kenya Bureau of Standards.
Date posted:
July 26, 2017
.
Answers (1)
-
What are the features of oligopoly market structure?
(Solved)
Highlight the features of oligopoly market structure.
Date posted:
July 26, 2017
.
Answers (1)
-
What benefits may accrue from political stability in a country?
(Solved)
List the benefits that may accrue from political stability in a country.
Date posted:
July 26, 2017
.
Answers (1)