The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in Table below.

The advertising alternatives for a company include television, radio, and newspaper
advertisements. The costs and estimates for audience coverage are given in Table below.

The local newspaper limits the number of weekly advertisements from a single company to
ten. Moreover, in order to balance the advertising among the three types of media, no more
than half of the total number of advertisements should occur on the radio, and at least 10%
should occur on television. The weekly advertising budget is $18,200. How many advertisements
should be run in each of the three types of media to maximize the total audience?

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sharon kalunda answered the question on May 16, 2019 at 09:25

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