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This is a lower- cost competitive strategy that aims at the broad mass market and requires aggressive construction of efficient scale facilities , vigorous pursuit of cost reduction from experience tight cost and overhead control , avoidance of marginal customer accounts and cost minimization in areas like Research and Development ,service , sales force , advertising. Because of its lower costs , the cost leader is able to charge a lower price for its products than its competitors and still make satisfactory
profit. Although it may not necessarily have lowest costs in the industry it has lower cost than its competitors.
maurice.mutuku answered the question on August 3, 2019 at 13:47
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