Trusted by millions of Kenyans
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Amboseli Enterprises has been spending heavy on promotion for its products though its sales have consistently declined. Outline four measures that the company take to reverse...

Amboseli Enterprises has been spending heavy on promotion for its products though its sales have
consistently declined. Outline four measures that the company take to reverse the trend

Answers


Davis
i. Ensure that the product reaches the target market
ii. Redesign the salient product features
iii. Improve the quality of the product
iv. Provision of information on alternative uses
v. Lower the price of the product
vi. Ensure that the product meets the fast and preference of target group
vii. Review the production strategy
viii. Diversify the use of product
Githiari answered the question on September 22, 2017 at 22:58

Answer Attachments

Exams With Marking Schemes

Related Questions