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Discuss five roles that intermediaries play in distribution of goods.

Discuss five roles that intermediaries play in distribution of goods.

Answers

gideon
i. Provides a link between procedures and consumers /reduces the number transactions between
producers and consumers /producers are linked to various consumers.
ii. Takes up risks (in distribution of goods) by possessing/transporting/storing of goods on behalf of producers.
iii. Prepare goods for sales by sorting/grading/brading/packaging /blending NB:accept any example
of preparation for sale as an explanation. iv. Availing goods to consumers at convenient location/
by ensuring steady supply of goods to consumers.
v. Assist in market research by passing information about the market to producers.
vi. Accumulates bulk from various (small scale) producers/that is convenient to large scale
consumers.
vii. Breaks bulk to allow consumers buy/get goods in convenience sizes /on behalf of producers.
viii. Carries out products promotion on behalf of producers /by passing relevant information about
products to consumers.
ix. Provides finance to producers by promptly paying the producers.
x. Provides a variety of goods to consumers/from various produces/at one place.
xi. Provides transport to producers by moving goods to other traders/consumers.
gideon1 answered the question on September 25, 2017 at 10:21

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