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Highlight circumstances under which the following chains of distribution are used. (a) Manufacturer ? Consumer (b) Manufacturer ? Retailer ? Consumer (c) Producer ? Marketing Board ? Consumer (d)...

Highlight circumstances under which the following chains of distribution are used.
a) Manufacturer ? Consumer
b) Manufacturer ? Retailer ? Consumer
c) Producer ? Marketing Board ? Consumer
d) Manufacturer ? Agent ? Consumer

Answers


gideon
(i) Manufacture ? Consumer
? When goods are perishable.
? When goods are urgently needed.
? When goods are sensitive.
? When goods are few/small in quantity.
? When procedure has his own retail outlet.
? Where the government decides so.
(ii) Manufacturer ? Retailer ? Consumer
? When a producer has less finance to market his goods.
(iii) Producer ? Marketing board ? Consumer
? Where the producer has less finance to market his goods.
(iv) Manufacture ? Agent ? Consumer
? When the manufacturer exports products to foreign markets.
gideon1 answered the question on September 28, 2017 at 05:11

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