What are the key qualities of a good corporate vision?

What are the key qualities of a good corporate vision?

The corporate success depends on the vision articulated by the chief executive or the top management. For a corporate vision to have any impact on the employees of an organization:
i) It should be conveyed in a dramatic and enduring way.
ii) It should inspire, usually asking employees for the best, the most or the greatest.
iii) It should keep organizational stretch in itself
iv) It should be communicated constantly, and
v) It should keep linking the events of today to its stipulations, underscoring the relationship between the two.

A good corporate vision may also contain commitment to:
Developing a great new product or service
Serving customers through the defined service portfolio
Ensuring quality and responsiveness of customer services
Providing an enjoyable work environment for employees
Ensuring financial strength and sustainable growth of the company for the benefit of its stakeholders

---

Kavungya answered the question on April 24, 2021 at 06:12

Exams With Marking Schemes

• Grade 1
• Grade 2
• Grade 3
• Grade 4
• Grade 5
• Grade 6
• Grade 7
• Grade 8
• Grade 9
• PP1
• PP2
• Playgroup
• Form 1
• Form 2
• Form 3
• Form 4

Related Questions

• Clearly distinguish between corporate mission, vision and core values. (Solved)
  

  Clearly distinguish between corporate mission, vision and core values.

  Date posted: April 24, 2021 .    Answers (1)

• “Some management experts feel that control (that is, setting standards, measuring performance against them and taking corrective action when needed) hinders creativity. Others take the... (Solved)
  

  “Some management experts feel that control (that is, setting standards, measuring performance against them and taking corrective action when needed) hinders creativity. Others take the opposite view”.
  With the help of examples give arguments in support of each view.

  Date posted: April 24, 2021 .    Answers (1)