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Describe the Alderfer’s ERG Theory of motivation

Describe the Aldermen's ERG Theory of motivation

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Faith
Clayton Alderfer extended Maslow’s and Herzberg’s work. He identified three groups of needs, namely: Existence, Relatedness, and Growth, hence the ERG theory. Existence needs are concerned with survival or physiological well-being. These needs are satisfied with food, water, air, shelter, working conditions, pay, and fringe benefits. Relatedness needs are concerned with interpersonal and social relationships. These needs are satisfied with relationships with family, friends, supervisors, subordinates, and co-workers. Growth needs
are the desires to be creative, to make useful and productive contributions and to have opportunities for personal development.
These needs are related to Maslow’s and Herzberg’s, but ERG needs do not have lines of separation. Alderfer suggests a continuum of needs unlike Maslow and Herzberg who talked of hierarchical level and two factors of needs respectively. According to him, the lower level needs do not have to be satisfied before higher level needs become motivating. He does not agree that deprivation is the only way to activate a need. For example, under this theory, a person’s background (e.g. cultural environment) may indicate that the relatedness needs will override unfulfilled existence needs and that the more the growth needs are satisfied, the more they will increase in intensity.
Titany answered the question on September 20, 2021 at 12:40

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