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Illustrate the 7’O’s Framework for Consumer Research Model of Consumer Behaviour

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This model is useful in gathering market intelligence or in conduction a research about a
market. It seeks answers to the following questions.
- Who constitutes the Market? - Occupants
- What does the Market Buy? - Objects
- Why does the Market Buy? - Objectives
- Who Participates in the Buying? - Organization
- How does the Market Buy? - Operations
- When does the Market Buy? - Occasions
- Where does the Market Buy ? – Outlets

Titany answered the question on November 3, 2021 at 07:23

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Illustrate the 7’O’s Framework for Consumer Research Model of Consumer Behaviour

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