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Outline the purpose of pre-feasibility study (Market Research)

Outline the purpose of pre-feasibility study (Market Research).

Answers

Lydia
The Purpose of Pre-feasibility Study (Market Research)
i) To verify that the investment opportunity is promising enough to make a firm decision.
ii) To confirm that the project is viable from the
• Marketing

• Manufacturing and

• Other points of view

iii) To identify any aspects of the project that is critical or crucial enough to call for in depth analysis
iv) To acquire comprehensive technical, economic and commercial data for the final investment decision.
v) To enable an in-depth study of aspects such as
• Market potential

• Technical requirements

• Managerial ability

• Financial projections and analysis

• Risks evaluation

• Business environmental analysis.

lydiajane74 answered the question on May 8, 2018 at 01:43

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