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Advantages.
• It is able to reach many people at the same time.
• The advertised message reaches the audience promptly.
• Radio is accessible even in the remote areas not covered by other media.
• The advertisement may be repeated over and over again according to the needs of the advertiser.
• Different radio channels are able to cast in different languages.
• Radio advertisement may appeal to many people as it may have musical accompaniment.
Disadvantages
• The advertisement may be aired when the targeted group is not listening.
• The listeners may not understand the message as the advertisement may be aired for a short time.
• Radio advertisement lacks reference.
• The audience cannot see the images of the products being advertised.
• The advertisement may be a nuisance especially when it interrupts a popular programme.
skilled writter answered the question on May 15, 2018 at 05:53
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