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Factors that a business should consider when developing a brand name

Factors that a business should consider when developing a brand name.

Answers

Mageto
1.Cost. Whether they can afford the cost of developing the brand.
2. Customer perceptions. Whether it will have a positive impacts on customers perception of the business.
3. Sustainability. whether the brand name will be durable enough and remain relevant
4.Whether the brand communicates strongly the core mandate of the business to clients.
5.Competition levels. Whether the brand will enhance a healthy competition of the business with it's rivals.
Real Educator answered the question on July 14, 2018 at 11:55

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