Features of a good business name are;
- Unique within its industry
- Legally available and defensible
- Good alliteration, especially if a longer name
- Does not lend itself to abbreviations
-Flexible and expandable
- Linguistically clean
- Will not age quickly
- Embraces company personality
- Fits within company’s brand portfolio
marto answered the question on January 30, 2019 at 08:14
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