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i) Advantages of early market strategy
- The first entrant gains early recognition.
- He is also able to establish reputation in the market place.
- The existing product also benefits from consumer traits as it will gain a stable preference pattern.
- The pioneer is able to occupy proffered market position.
- The production costs are also lower than those for later entrants.
ii. Disadvantages of early entry strategy
- The first entrant bears most of the costs and risks of developing the product
- Bears the risk of developing the market of the product.
- He must also absorb the risk that imitators may copy the innovation in a short time and with fewer costs
iii. Advantages of delay entry strategy
- Do not have to bear costs and risks of developing the product.
- They enter an already developed market
iv)Disadvantages of delay entry strategy
- Later entrants require rapid technological evolution for production of their products.
- They require heavy marketing investments to gain a jump on competition against earlier entrants.
marto answered the question on January 30, 2019 at 08:29
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