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Roles of external communication system in an organization
- Communication about Price
Companies communicate the price of their products and services by using advertisements in print media and on television, radio and the Internet. Offers, such as buy-one-get-one free tactics, typically increase sales. Other incentives such as bonus points or coupons help generate customer loyalty by getting consumers to buy products at a reduced price. Additionally, companies send email messages to offer discounted prices, free samples and joint promotions with other companies using vouchers and financing deals.
- Communication with Channels
By communicating with customers through direct marketing channels, distributors or business partners, companies enable sales, and delivery of their goods and services in ways that end up providing companies target partners and suppliers with offers of reduced prices using communication mechanisms such as brochures, functional specifications and selling guides, Through external communication documents such as requests for proposals or statements of work, companies set up business relationships allowing them to prosper in a complex, global marketplace.
- certify personnel in product usage.
Companies offer instructor-led training, virtual events using Web conferencing software and self-paced courses to meet the needs of busy professionals, during training events, instructors and company representatives give presentations and communicate with participants to learn about individual needs. Additionally, companies conduct surveys using online questionnaires to get feedback on product usage and requirements for new product development
marto answered the question on February 5, 2019 at 05:31
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