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Explain five factors to consider when preparing a sales forecast for a cash budget.

Explain five factors to consider when preparing a sales forecast for a cash budget.

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Martin
a) Factors to consider when preparing sales forecast for a cash budget.

- Past patterns of sales – past experience combined with detailed past sales by product line,
geographical region, and type of customer can be utilized to predict future sales.

- General economic conditions – predictions for many economic indicators such as gross
domestic product (GDP) and industrial production indexes can aid sale forecasting.

- Competitor's actions – sales depend on the strength and actions of competitors. A company
should consider the likely strategies and reactions of competitors such as changes in their
prices, product quality or services.

- Changes in firms pricing policy – sales can be increased or decreased depending on the
pricing policy adopted. An increase in price may lead to decrease in sales volume.

- Changes in product mix – changing the mix of products often can affect not only sales
levels but also overall contribution margin. Identifying the most profitable products and
devising methods to increase their sales is a key part of successful management.

- Market research studies – information gathered about market conditions and customer
preferences is useful to managers making sales forecasts and product mix decisions.

- Advertising and sales promotion plans.
marto answered the question on February 22, 2019 at 09:15

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