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Why should traders observe ethical practices in product promotion?

Traders are required to observe ethical practices when carrying out product promotion. Explain five reasons for observing such ethical practices.

Answers

Maurice
(i) To create positive image/ reputation.

(ii) To abide by laws of the country.

(iii) To avoid environment pollution/ degradation.

(iv) Avoid misleading consumers.

(v) To ensure that consumers are not offended.

(vi) To avoid exploiting certain vulnerable groups/ children.

(vii) To avoid negative influence on consumers.

(viii) To avoid portraying rival business negatively.

OR

? To ensure fair competition.
? To protect consumers/customers.
? To protect the environment.
? To protect the rights of employees.
? To promote social responsibility.
? To maintain a positive image.
? To abide by the country's laws,
? To maintain suppliers.
? To promote positive cultural practices.
maurice.mutuku answered the question on July 14, 2017 at 12:15

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