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What are the merits of a long chain of distribution?

Highlight the merits of a long chain of distribution.

Answers


Maurice
(i) Creates employment.

(ii) Value addition to products by middlemen.

(iii) Minimizes costs to the producer.

(iv) Spreading of risks to middlemen by the producers.

(v) Appropriate coverage of wide markets.

(vi) Enables delivery of products to consumers who are spread.
maurice.mutuku answered the question on August 15, 2017 at 12:13

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