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Distinguish between ‘purchased goodwill’ and ‘non-purchased goodwill’

Distinguish between ‘purchased goodwill’ and ‘non-purchased goodwill’

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Kavungya
Goodwill is the term used to describe the difference between the value added/placed upon a firm and
the sum of the values of identifiable net assets of that firm. Goodwill is said to exist when a firm is
earning profits over and above normal earnings of other similar enterprises in the same industry.
Purchased goodwill is the difference between the amount paid to acquire a part or the whole of a
business as a going concern and the value of the net assets owned by the business.
Purchased goodwill = Total price - value of net identifiable assets.

Non-purchased goodwill is inherently generated and not a subject of acquisition. It arises out of a
subjective valuation but not through a market transaction. It should not be recognised in the
financial statements
Kavungya answered the question on May 16, 2019 at 06:24

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