(i) It should be unique and distinctive to leave an impact in everyone’s mind.
(ii) It should be analytical,that is, it should analyze the key components of the strategy.
(iii) It should be credible, that is, all stakeholders should be able to believe it.
(iv) Mission must be feasible and attainable. It should be possible to achieve it.
(v) Mission should be clear enough so that any action can be taken.
(vi) It should be inspiring for the management, staff and society at large.
(vii) It should be precise enough, that is, it should be neither too broad nor too narrow.
maurice.mutuku answered the question on August 1, 2019 at 05:24
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