Trusted by millions of Kenyans
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Discuss circumstances under which a wholesaler becomes essential in the chain of distribution

Discuss circumstances under which a wholesaler becomes essential in the chain of distribution.

Answers


Winnie
Where market is spread out for the producer to reach the consumer
-Where the producer does not have adequate capital to set up own
distribution points.
-Management problems: Where it becomes difficult to manage
producers distribution outlets.
- Poor infrastructure: making it difficult to distribute goods.
- Government policy: Which may separate the functions which can be
by the wholesaler.
- Where the producer lacks transport facilities which can be provided to
advertise
- Where the producer wants to get information about the market he will
use the wholesaler
Wincate 1 answered the question on September 21, 2017 at 14:00

Answer Attachments

Exams With Marking Schemes

Related Questions