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The Development Company of Kenya Ltd. has operated very successfully over the past few years despite the adverse economic situation. As a result, the company has...

      

The Development Company of Kenya Ltd. has operated very successfully over the past few years
despite the adverse economic situation. As a result, the company has a good liquidity position and a
relatively advantageous stock exchange valuation. The chairman of the company has suggested that
because of this, it should look for growth through a vigorous acquisition policy.
Required:
Prepare a memorandum outlining the points which should be included in an acquisition strategy paper to
be presented for discussion in the next board meeting.

  

Answers


Kavungya
(i) Need to define the objectives of the acquisition. The ultimate purpose must be to achieve a target
rate of return but this may require to be sub-divided under other headings, for example:
- growth of annual sales
- a specified return on investment
Included in the objectives will be non-financial matters which also should be incorporated in the
strategy for example, improving management personnel, quit entry into new markets, economies of
large scale production, etc. Although the objectives cannot be specifically quantified there should be
an attempt, … subjective to rank these in some order of priority.
(ii) The acquisitions strategy should also cover the general factors that will be looked at in all
possible acquisitions, e.g.
1. Ownership of the company
What is the share structure, do shares carry votes, who are the main shareholders, how important
is the shareholding of directors and officers.
2. Top management
Attempt should be made to assess the past performance of existing management and while this
will be done in relation to profitability both absolute and relative, other factors should be looked at
e.g. name, position, age, company service, service contracts, salaries, bonuses, and shareholding.
3. Finance
The main purpose of the strategy is to try to elicit information which will enable management
to determine two separate but closely related pieces of information.
Firstly to ascertain the value based on the performance of the company to date which will likely have to
be put on that company in order to achieve control and secondly the increased profitability which would
arise for the parent company in the event of an acquisition being successful. The starting off point will of course be an analysis of the financial records of the company to be acquired, for example, to isolate operating profit from holding profit from extra-ordinary profit (or losses).
4. Completion
Assessment of the market situation which the company will find itself in if the acquisition is
successful. For example, how will it affect the existing situation, customers, etc? what new situations
will present themselves?
Kavungya answered the question on April 17, 2021 at 20:54


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