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a) The chief executive may realize that the interests of customers could conflict with the efforts to serve the shareholders of Sound Health Ltd because:
i) The shareholders may require higher returns on their investments in the company which may only be possible through higher charges on the customer. The customers may find higher product charges exploitative
ii) The customers may require the company to make socially responsible investments, but the shareholders may not be in agreement thereto as this reduces profitability
iii) To supply product to the greatest number of customers, expansion plans may have to be considered and this requires further capital, which the shareholders may not be willing to part with
iv) Duality relationships where customers are also shareholders of the company, make the conflicts even more intense
v) The term “best possible product” would mean a product of high quality. To produce high quality products requires the use of high quality raw materials.
b) The role of a manager in reducing operational costs in an organization
i. The manager is a central figure in the introduction of radical changes through proceses such as BPR and TQM
ii. Ensuring that resources are committed to their best uses (high output-input ratio)
iii. Allocating resources to activities according to priorities identified in the annual objectives
iv. Coordinating departmental uses of the resources available to the organization
v. Innovation/entrepreneurial; came up with ways of doing things for example recycling of certain materials.
Kavungya answered the question on April 27, 2021 at 11:18
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