Consumer markets refer to all the individuals and household who buy or acquire goods and services for personal consumption. Consumers vary tremendously in age, income, education level, mobility patterns, and tastes. Marketers have found it worthwhile to distinguish different consumer groups and develop products and services tailored to their needs. If a market segment is large enough, some companies may set up special marketing programs to serve this market.
Industrial markets refer to all the individuals and organizations who acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others. The industrial market includes buyers from many types of industries-manufacturing, construction, transportation, communication, banking, finance and insurance, transportation, services, agricultural, forestry, and fisheries, mining and public utilities. The industrial market is very huge consisting of many organizations which buy huge volume and value of goods and services. It is the largest and most diverse organizational market.
Kavungya answered the question on April 28, 2021 at 09:43
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One of the departments of Block Industries Ltd. is headed by a manager who is responsible for approximately 50 professionally qualified staff, plus ancillary workers....
(Solved)
One of the departments of Block Industries Ltd. is headed by a manager who is responsible for approximately 50 professionally qualified staff, plus ancillary workers. Section heads look after groups of between four and seven members of staff.
The previous manager was keen, understanding and strict; he closely observed performance, weaknesses and strengths of each staff member. He commended what he observed.
The services offered by Block Industries Ltd were efficient and highly regarded. Staff used to take part in many discretionary activities such as involvement in public affairs and voluntary unpaid overtime work.
A year ago, a new manager was appointed. The new manager, trained in a famous business school, appears to be cold and aloof. He immediately promoted two section heads to be assistant managers, one in charge of public relations, the other in charge of administration to be responsible for the newly introduced weekly performance reports and briefing meetings.
Since the appointment of the new manager, 30% of the staff have left the organization and the rest have gradually ceased all their discretionary activities. There is now a policy of positive non co-operation adopted by employees.
Required:
a) In you own words, briefly analyze the human resources problems facing Block Industries Ltd.
b) Identify five causes that might have led to the prevailing situation and suggest the ways in which the situation can be corrected.
Date posted:
April 28, 2021
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Answers (1)
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Business process re-engineering affects the way in which work is undertaken in an organization.
Explain this effect as it relates to:
a) Employees’ behaviour.
b) Work structure.
(Solved)
Business process re-engineering affects the way in which work is undertaken in an organization.
Explain this effect as it relates to:
a) Employees’ behaviour.
b) Work structure.
Date posted:
April 28, 2021
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Answers (1)
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Identify five environmental factors that affect business and explain the way in which each factor influences the marketing mix of an organization.
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Identify five environmental factors that affect business and explain the way in which each factor influences the marketing mix of an organization.
Date posted:
April 28, 2021
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Answers (1)
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The organization for which you work wishes to develop a quality control programme. As the production manager, the director has requested you to develop the...
(Solved)
The organization for which you work wishes to develop a quality control programme. As the production manager, the director has requested you to develop the programme.
Explain the steps you would follow in developing the quality control programme for your
organization.
Date posted:
April 28, 2021
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Answers (1)
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Explain the factors to be considered when purchasing materials for an organization.
(Solved)
Explain the factors to be considered when purchasing materials for an organization.
Date posted:
April 28, 2021
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Answers (1)
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Describe the steps to be followed in a materials purchasing procedure.
(Solved)
Describe the steps to be followed in a materials purchasing procedure.
Date posted:
April 28, 2021
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Answers (1)
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What factors may limit the effectiveness of a performance appraisal system
(Solved)
What factors may limit the effectiveness of a performance appraisal system
Date posted:
April 28, 2021
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Answers (1)
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Explain the measures that management should take to improve the ethical behaviour of employees.
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Explain the measures that management should take to improve the ethical behaviour of employees.
Date posted:
April 28, 2021
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Answers (1)
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Citing examples where appropriate, describe the indicators which show whether a manager is behaving ethically or not.
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Citing examples where appropriate, describe the indicators which show whether a manager is behaving ethically or not.
Date posted:
April 28, 2021
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Answers (1)
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Explain the meaning of the term “management ethics”.
(Solved)
Explain the meaning of the term “management ethics”.
Date posted:
April 28, 2021
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Answers (1)
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ABC Ltd. is a profitable manufacturing company with a good track record of continuous growth over the last decade. The general business environment is rapidly...
(Solved)
ABC Ltd. is a profitable manufacturing company with a good track record of continuous growth over the last decade. The general business environment is rapidly changing with the introduction of new manufacturing processes and market liberalization in the region.
The board has appointed a new managing director who is anxious to create a momentum for innovation and change in the organization. He is aware that introducing change is relatively easy when a company is facing a crisis but far more difficult when all is well. As a business development manager in ABC Ltd., the director has asked you for advice.
Prepare a memorandum to the managing director in which you discuss:
a) The organizational life cycle concept in relation to the difficulties of introducing innovation and change in a successful organization.
b) How the company may stimulate a pro-change culture in the organization.
Date posted:
April 28, 2021
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Answers (1)
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What benefits may accrue to an organization from instituting decision support systems?
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What benefits may accrue to an organization from instituting decision support systems?
Date posted:
April 28, 2021
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Answers (1)
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Explain the external and internal forces that may trigger change in an organization.
(Solved)
Explain the external and internal forces that may trigger change in an organization.
Date posted:
April 28, 2021
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Answers (1)
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What factors are considered when selecting a method of forecasting?
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What factors are considered when selecting a method of forecasting?
Date posted:
April 28, 2021
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Answers (1)
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Forecasting involves accurately predicting future events.
Describe the difficulties managers may encounter when forecasting.
(Solved)
Forecasting involves accurately predicting future events.
Describe the difficulties managers may encounter when forecasting.
Date posted:
April 28, 2021
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Answers (1)
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Write explanatory notes on the marketing concepts listed below:
a)The production concept
b)The product concept
c)The selling concept
d)The marketing concept
e)The societal concept
(Solved)
Write explanatory notes on the marketing concepts listed below:
a)The production concept
b)The product concept
c)The selling concept
d)The marketing concept
e)The societal concept
Date posted:
April 28, 2021
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Answers (1)
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To what extent are Henri Fayol’s principles of management relevant to the management of organizations today?
(Solved)
To what extent are Henri Fayol’s principles of management relevant to the management of organizations today?
Date posted:
April 28, 2021
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Answers (1)
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Committees are sometimes prone to abuse. Describe the steps that should be taken in order to ensure effective performance of committees.
(Solved)
Committees are sometimes prone to abuse. Describe the steps that should be taken in order to ensure effective performance of committees.
Date posted:
April 28, 2021
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Answers (1)
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Explain the circumstances when an organization would find it appropriate to use committees.
(Solved)
Explain the circumstances when an organization would find it appropriate to use committees.
Date posted:
April 28, 2021
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Answers (1)
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MAZIWA DAIRIES LTD
Maziwa Dairies Ltd. processes and distributes milk and milk products. Ngure, the proprietor of the business inherited the business from his father. He...
(Solved)
MAZIWA DAIRIES LTD
Maziwa Dairies Ltd. processes and distributes milk and milk products. Ngure, the proprietor of the business inherited the business from his father. He is conversant with details of buying, advertising and depot management.
Each one of his depot managers and branch staff meet once every two weeks to review progress on operations. Ngure visits each depot every 2 to 3 days each week to work and supervise the branch managers.
Ngure is worried about communication and the level of motivation among the employees of the enterprise. He feels that at the fortnightly meetings he had held, all his mangers and staff listened carefully, but judging from their actions, he has begun to wonder whether they had understood what he said. Ngure has noted that many o his policies were not being strictly followed,. For instance, in the stores, he often had to re-write advertising messages, while in some of the depots, the employees were talking of joining a workers union.
Managers and employees were quoted as saying that they did not know the intentions of their employer. They believed that they could do better if they had an opportunity to communicate with Mr. Ngure and his assistants at the head office.
On his part, Ngure feels that many of his managers in the head office and in the depots as well as most of the employees are merely doing their job. They are not showing any real imagination or drive. He is also concerned that some of his best employees had quit and taken positions with a competitor. Mr. Ngure has approached a management consultant to advise him on the best way to motivate his staff and communicate better.
Required:
a)Identify and briefly explain the communication problems afflicting Maziwa Dairies Ltd.
and suggest ways of solving the problems.
b)What incentives would Ngure offer his staff in order to motivate them?
Date posted:
April 28, 2021
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Answers (1)