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Following a prolonged period of marketing activity, a chain of private health clinics has recently opened a number of clinics in towns across a part...

Following a prolonged period of marketing activity, a chain of private health clinics has recently opened a number of clinics in towns across a part of the country it had not previously operated in. The organization now wants to know whether and to what extent potential customers are aware of them. Your agency has been awarded the contract to carry out this research. The client wants the survey conducted face-to-face but does not want to use any form of street intercept for the survey as this is not permitted within some of the towns where they have opened their new clinics.
a) Describe at least two sampling methods which could be used for this survey, outlining the advantages and disadvantages of each of the methods chosen.
b) Which sampling method would you recommend? Give reasons for your choice.

Answers

Kavungya
a)
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b) The approach to this answer will depend on the answer given to Part a. Candidates should provide a clear recommendation, with convincing justification, in order to pass. Stronger answers may identify how any limitations (which may have been identified in Part a) could be addressed. Weaker answers may provide only a generic answer, rather than focus on the needs of the context. Examiners should judge if any generic points made are applicable to this particular context.
Kavungya answered the question on May 13, 2021 at 12:25

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  • Last year, a large retail company, with 5,000 employees in branches around the country launched its Well At Work initiative. Well At Work provides a... (Solved)

    Last year, a large retail company, with 5,000 employees in branches around the country launched its Well At Work initiative. Well At Work provides a range of confidential services to improve staff morale and wellbeing. This range includes services such as free health checks, free financial advice and support to stop smoking. The company wants to find out how staff view these services, how useful they are, and if they have helped improve staff satisfaction. They have asked all employees to complete an online research questionnaire which contains the following questions.
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    Date posted: May 13, 2021 .    Answers (1)