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Factors influencing perception


Factors influencing perception



1.The Perceiver

When an individual looks at a target and attempts to interpret what he or she sees, that interpretation is heavily influenced by personal characteristics of the individual perceiver. Among the more relevant personal characteristic affecting perception are attitudes, motives, interests. expectations and past experiences. Unsatisfied needs or motives stimulate individuals and may exert a strong influence on their perceptions.

2.The Target
Characteristics of the target that is being observed can affect what is perceived. Loud people are more likely to be noticed in a group than quiet ones. Motions, sounds, size and other attributes of a target shape the way we see it.
Because targets are not looked at in isolation from its background, the relationship of a target to its background influences perception, as does our tendency to group close things and similar things together. What we see depends on how we separate a figure from its general background.
Objects that are close to each other will tend to be perceived together rather than separately. As a result of physical or time proximity, we often put together objects or events that are unrelated. Persons, objects, or events that are similar to each other also tend to be grouped together. The greater the similarity greater the probability that we will tend to perceive them as a common group. Women, blacks or members of any other group who have clearly distinguishable characteristics in terms of features or colors will tend to be perceived alike in other unrelated characteristics as well.

3. The Situation

The context in which we see objects or events is important. Elements in the surrounding environment influence our perception.

Titany answered the question on September 7, 2021 at 09:18

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