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Social effects of technology in marketing strategy

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(a) Home working — will be possible and will become more important
(b) Intellective skills — relate to interpretation of data and information process. More valued than physical skills.
(c) Services — Manufacturing productivity increases — more work human resources released for service jobs.
(d) Database marketing-that enables easy tracking of customers
(e) Using the internet-ensures availability of information about the firm and its products.

Titany answered the question on October 6, 2021 at 12:14

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