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List four steps that communicators go through to develop a creative strategy trying to put a cross the message to their audience
Steps in Effective Communication Campaign
Factors affecting the Promotional Mix
Outline five Product promotion tools
Factors for Selecting Channel Members in Product Distribution
Product pricing policies/approaches
Factors Affecting Pricing Decisions in Marketing Strategy
Stages in the Adoption Process of a new product
Outline the stages of New Product Development NPD) Process
Outline the characteristics of the product decisions stages in marketing strategy
Explain the Ansoff’s Product/Market Growth Matrix
Errors in Product Positioning Strategy
List four ways of conducting product positioning
Micro Environment/Internal Factors determining marketing strategy
Social effects of technology in marketing strategy
Classification of environment in marketing strategy
Basis for Segmenting Consumer Markets
Levels of Market Segmentation