What are the limitations of production philosophy/concept?

What are the limitations of production philosophy/concept?

---

- Focusing simply on production and distribution efficiency ignores the needs and wants of the customers
- It leads to marketing myopia (marketing short-sightedness) by narrowly focusing on the firm?s operations resulting in loss of sight of the real objective of satisfying customer needs and building customer relationships.
- Developing cheaper innovative products than the competition is useless they cannot satisfy the needs of the customers as consumers are not interested in cheap products but in the satisfaction of their needs and wants

---

Lellah answered the question on November 3, 2021 at 08:12

Exams With Marking Schemes

• Grade 1
• Grade 2
• Grade 3
• Grade 4
• Grade 5
• Grade 6
• Grade 7
• Grade 8
• Grade 9
• PP1
• PP2
• Playgroup
• Form 1
• Form 2
• Form 3
• Form 4

Related Questions

---

• Give applications of production philosophy/concept. (Solved)
  

  Give applications of production philosophy/concept.

  Date posted: November 3, 2021 .    Answers (1)

• What assumption is production philosophy/concept based on? (Solved)
  

  What assumption is production philosophy/concept based on?

  Date posted: November 3, 2021 .    Answers (1)

• What does the production philosophy/concept focus on? (Solved)
  

  What does the production philosophy/concept focus on?

  Date posted: November 3, 2021 .    Answers (1)

• Define production philosophy/concept. (Solved)
  

  Define production philosophy/concept.

  Date posted: November 3, 2021 .    Answers (1)

• State six competing/alternative concepts under which business and other organizations conduct their marketing activities. (Solved)
  

  State six competing/alternative concepts under which business and other organizations conduct their marketing activities.

  Date posted: November 3, 2021 .    Answers (1)

• Define marketing orientation. (Solved)
  

  Define marketing orientation.

  Date posted: November 3, 2021 .    Answers (1)

• Briefly explain the forms of value/utility marketing creates and provides to the consumers. (Solved)
  

  Briefly explain the forms of value/utility marketing creates and provides to the consumers.

  Date posted: November 3, 2021 .    Answers (1)

• State and explain core marketing concepts. (Solved)
  

  State and explain core marketing concepts.

  Date posted: November 3, 2021 .    Answers (1)

• Briefly explain the different types of Channels of Distribution/channel structure. (Solved)
  

  Briefly explain the different types of Channels of Distribution/channel structure.

  Date posted: February 26, 2019 .    Answers (1)