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Roles in the consumer buying process

Roles in the consumer buying process

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Faith
1. The Initiator – This is the person who first suggests or thinks of the idea of a particular product or service.
2. The Influencer – This is the person in the active buying process whose views or advice influence the buying decision.
3. The Decider – This is the person who finally makes the final buying decisions, or any part of it. This includes the decisions on whether to buy, when to buy, how to buy and from whom to buy.
4. The buyer – This is the person who finally makes the actual buying. He carries out the actual and physical purchase of the object.
5. The User – This is the person who uses the purchased product. In marketing there is a great need to differentiate between the customer and consumer of the product.
6. The Gatekeepers – The person who may make it more difficult to make the decisions or prevents the decision from being made.
Titany answered the question on November 3, 2021 at 09:14

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