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1.Internal Benchmarking
Benchmarking does not have to be about comparing your organization with another
organization; rather one can compare and learn from the performance of different departments
within the same organization. For instance, one branch can be compared with the performance of
another branch. It is a comparison of internal operations and processes within the same
organization.
2.Competitive Benchmarking
This entails comparing with the toughest competitors. It is a specific competitor to competitor
comparison for a product or a function, for example, one can compare the performance of a
school with other schools who are competitors. This provides like for like comparison with other
educational institutions and gives a very good idea about overall organization \al performance. It
is vital in this exercise to compare against organizations that are leading performers.
3.Functional Benchmarking
This involves comparing similar processes with non-competitors. It may be a comparison of
similar functions within the same industry.
4.Generic benchmarking
It is often beneficial to make comparison with organizations outside the industry. Such
comparison may be of business processes that are similar regardless of the industry. This can
often be of value in areas such as management systems, teamwork, information technology,
human resource management, quality assurance processes and customer care. Making
comparison with outstanding practices, regardless of the industry is a powerful mans of quality
improvement. Most organizations are more willing to share information provided that the
approach is made in a professional manner.
NatalieR answered the question on May 9, 2022 at 13:46
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