Selling Online as a Way of Promoting Products.

  

Date Posted: 1/25/2012 10:08:23 AM

Posted By: Maxwellgoko  Membership Level: Bronze  Total Points: 45

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Selling online has emerged to be one of the most convenient ways to promote products. Selling online provides real time solutions and is available globally. The response from the target market can also be felt, results realized and feedback obtained immediately.

Lower prices
One of the ways to achieve good results through selling online is offering lower prices .Although online selling is still a new idea that is yet to be absorbed by many; the best way to promote your products is offering a cheaper price, which is lower than price in the stores. The target market will respond positively since they can derive the maximum satisfaction at the least price possible.

Make your site easy

Online selling needs to be made attractive by your Web site, Your Web site should be attractive and most interactive as possible. Your site should give the potential client a chance to register but not to force them to do so.

Emphasize on Service delivery

Online customer needs reassurance of the services delivery. Online selling is about giving guarantee of satisfaction, promise of good customer service and realization of value of their money.

Choose the right niche

Selling online is not about the place but what to sell and who to sell to .Selling online has nothing to do with distance, anything that sells in print catalogs can be sold online as well. The target clients should be chosen carefully so that their best interests are articulated on the Web site.

High production values

Selling online involves viewing the site, analyzing and sometimes printing of catalogs. Therefore, the graphics, quality of images and the printing process need to exemplary done. The better the production value displayed on the site, the easier it is selling online.

Change your site

You need to change your Web site continuously as the business and customer needs evolve. Selling

online is dynamic, you need to evaluate how much sales you make from time to time. The amount of online sales is directly related to the regular improvement of your site.

Promote your site

Selling online is about interacting with customers. It is important to drive traffic to your website, but the primary focus should be attracting genuine buyers. Always put yourself in the customer’s shoes to understand their interests and needs. One effective way to increase visibility is by advertising through search engines and popular platforms. For instance, you can post your ad for free on Kenyabizlist.com, a free online classifieds platform in Kenya that helps connect sellers with potential buyers quickly and affordably. Using common search terms naturally throughout your site content can also improve discoverability.

Make sure your content counts

Selling online needs one to offer clear product description, easy to read, understand, high quality photos and good image resolutions. Online customers dislike amateur results after conducting a search. The customer needs to know the purchasing and the shipping directions. This boosts the customer confidence towards the products provided.

Privacy and Confidentiality

Online customers are careful when it come to the confidentiality of their details, information and the safety of their money. It should be made clear that these fears have been taken care of by the company selling online. This helps in building confidence and increases the chances of repeat sales.

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